The In-Depth Guide to Creating Effective Inbound Marketing Campaigns của HubSpot là tài liệu chuyên sâu hướng dẫn từng bước xây dựng chiến dịch Inbound Marketing hiệu quả. Nội dung bao gồm cách xác định chân dung khách hàng (buyer persona), xây dựng hành trình khách hàng (customer journey), tối ưu nội dung (content marketing), SEO, email marketing, automation và phân tích dữ liệu. Tài liệu này là “cẩm nang inbound marketing” giúp marketer và doanh nghiệp tăng lead chất lượng, cải thiện trải nghiệm khách hàng, đồng thời tối ưu hóa chuyển đổi trong mọi chiến dịch. Nếu bạn muốn triển khai inbound marketing thành công, đây chính là hướng dẫn toàn diện không thể bỏ qua.
Introduction
According to a HubSpot Research survey, 55% of people no longer trust the companies they buy from as much as they used to. On top of that, organic search is getting harder and more competitive, social media promotion is becoming less effective, and marketing costs – in general – are increasing. For marketers, this means the repeatable campaign formula that once existed (and worked) now requires more creativity and more resources to drive results than it did before. To remain competitive and keep campaign costs at bay, businesses need to start by rethinking the way they approach business growth – and how that approach shapes their campaign efforts.
For years, businesses were built around the concept of the funnel – and HubSpot was no exception. Funnel businesses produce customers by attracting a wide audience that is then qualified and nurtured until they buy. Unfortunately, funnel businesses fail to consider how the customers they…
