Tài liệu The Complete Guide to Creating & Promoting for Conversions là white paper chuyên sâu hướng dẫn cách xây dựng và quảng bá nội dung nhằm tối đa hóa tỷ lệ chuyển đổi. Nội dung bao gồm quy trình tạo nội dung chiến lược, lựa chọn kênh phân phối phù hợp, tối ưu SEO, quảng bá đa nền tảng và áp dụng các công cụ đo lường hiệu quả. Đây là tài liệu quan trọng cho marketer, content creator và doanh nghiệp muốn biến traffic thành khách hàng thực sự, nâng cao ROI trong hoạt động marketing. Hãy tải ngay bản PDF để nắm trọn bộ phương pháp tiếp cận hiện đại, ứng dụng ngay vào chiến lược kinh doanh của bạn.
Repurpose Your White Paper As Blogs
Once you have created an in-depth white paper, you may notice you can break it up into subtopics where you can further elaborate.
For example, if you create a white paper on best SEO strategies, and reverse engineering is one of the mentioned strategies, you may choose to break this topic into its own standalone blog.
There are quite a few benefits of breaking a white paper into blogs.
Blogs change the point of view a bit. A blog is intended to be from one person’s perspective, rather than from a business’s perspective as a whole. In other words, a blog is more of “here’s how I see it” rather than “here are facts on how to solve a problem.” Blogs can create their own unique form of engagement.
White papers are meant to be information coming from an expert in the industry that is targeting an audience that is early on in the sales cycle. Depending on their content, blogs can target different parts of the sales cycle.
White papers are not usually SEO optimized, as they’re generally a gated PDF download. While the landing page can be optimized to contain the best keywords, the content itself may not appear in searches since it’s gated. By repurposing the white paper into blog content, you can better utilize SEO strategies to encourage visitors.
Breaking a white paper up into four separate blogs gives you four different paths for a visitor to get to your white paper.
So while the blogs themselves have different ways to encourage readers, consider them the lure to download the white paper. Each standalone blog can now funnel your readers into conversion by their desire to read more. It’s almost as if the blog was their small “taste” of what they can learn by downloading the full white paper.
You can also share the blogs and the white paper itself to social media and get even more exposure to them. We have some hints on doing that as well.
