Khám phá sách Talk Like TED để nắm 9 bí mật thuyết trình của các diễn giả hàng đầu. Nâng cao kỹ năng nói trước công chúng, truyền cảm hứng và thuyết phục người nghe. Đọc ngay để làm chủ sân khấu!
Bạn có bao giờ tự hỏi điều gì đã tạo nên sức hút khó cưỡng của các bài nói chuyện tại TED? Đó không phải chỉ là nội dung, mà còn là cách thức mà các diễn giả hàng đầu truyền tải ý tưởng của họ. Cuốn sách “Talk Like TED” của tác giả Carmine Gallo chính là câu trả lời. Với việc phân tích hơn 500 bài thuyết trình TED, cuốn sách đã đúc kết và tiết lộ 9 bí mật giúp bạn trở thành một diễn giả lôi cuốn, có khả năng truyền cảm hứng và để lại ấn tượng sâu sắc trong lòng khán giả. Đây là tài liệu không thể thiếu cho bất kỳ ai muốn nâng cao kỹ năng nói trước công chúng.
Giá Trị Cốt Lõi Và 9 Bí Mật Đỉnh Cao
Cuốn sách Talk Like TED không chỉ liệt kê các mẹo vặt mà còn đi sâu vào những yếu tố cốt lõi tạo nên một bài thuyết trình thành công. 9 bí mật này được phân tích một cách chi tiết và khoa học, bao gồm:
- Bí mật 1: Thuyết trình bằng cảm xúc: Cách kể chuyện, sự hài hước và niềm đam mê giúp bạn kết nối với khán giả ở cấp độ cảm xúc.
- Bí mật 2: Kể chuyện hấp dẫn: Học cách biến những dữ liệu khô khan thành một câu chuyện sống động, dễ nhớ.
- Bí mật 3: Nói chuyện như một nhà tư tưởng lớn: Hướng dẫn cách xây dựng nội dung ý nghĩa, độc đáo và có khả năng thay đổi thế giới quan của người nghe.
Tác giả Carmine Gallo đã chắt lọc những tinh hoa từ các diễn giả như Bryan Stevenson và Sir Ken Robinson để chứng minh rằng bất kỳ ai cũng có thể học và áp dụng những bí quyết này để tạo ra một bài thuyết trình đáng nhớ.
Ai Nên Đọc Sách Talk Like TED?
Sách Talk Like TED là tài liệu lý tưởng cho:
- Chuyên gia, doanh nhân, nhà quản lý: Muốn thuyết trình dự án, bán hàng, hoặc truyền cảm hứng cho đội ngũ một cách thuyết phục.
- Sinh viên: Chuẩn bị cho các buổi báo cáo, thuyết trình trước lớp hoặc tham gia các cuộc thi nói.
- Bất kỳ ai muốn nâng cao kỹ năng giao tiếp: Cuốn sách giúp bạn tự tin hơn khi đứng trước đám đông và truyền tải ý tưởng một cách rõ ràng, mạch lạc.
Cuốn sách này không chỉ giúp bạn nói giỏi hơn mà còn rèn luyện tư duy, giúp bạn biết cách đóng gói ý tưởng để chúng trở nên có giá trị và lan tỏa hơn.
Kết Luận: Đã đến lúc bạn tỏa sáng
Đừng để những ý tưởng tuyệt vời của bạn bị mai một vì thiếu kỹ năng trình bày. Talk Like TED chính là công cụ giúp bạn khai phá tiềm năng, từ một người bình thường trở thành một diễn giả có sức ảnh hưởng. Hãy tải ngay cuốn sách Talk Like TED để học hỏi từ những người giỏi nhất và bắt đầu hành trình biến ý tưởng thành “tiền tệ” trong thế kỷ 21!
IDEAS WORTH SPREADING
Richard Saul Wurman created the TED conference in 1984 as a onetime event. Six years later it was reinvented as a four-day conference in Monterey, California. For $475, attendees could watch a variety of lectures on topics covering technology, education, and design (TED). Technology-magazine publisher Chris Anderson purchased the conference in 2001 and relocated it to Long Beach, California in 2009. In 2014, the TED conference begins a run in Vancouver, Canada, reflecting its growing international appeal.
Until 2005 TED was a once-a-year event: four days, 50 speakers, 18-minute presentations. In that year, Anderson added a sister conference called TEDGlobal to reach an international audience. In 2009, the organization began granting licenses to third parties who could organize their own community-level TEDx events. Within three years more than 16,000 talks had been delivered at TEDx events around the world. Today there are five TEDx events organized every day in more than 130 countries.
Despite the astonishing growth in the conference business, TED speakers were introduced to a much larger global audience through the launch of TED.com in June 2006. The site posted six talks to test the market. Six months later the site only had about 40 presentations, yet had attracted more than three million views. The world was and still is clearly hungry for great ideas presented in an engaging way.
On November 13, 2012 TED.com presentations had reached one billion views, and are now being viewed at the rate of 1.5 million times per day. The videos are translated into up to 90 languages, and 17 new viewings of TED presentations start every second of every day. According to Chris Anderson, “It used to be 800 people getting together once a year; now it’s about a million people a day watching TED Talks online. When we first put up a few of the talks as an experiment, we got such impassioned responses that we decided to flip the organization on its head and think of ourselves not so much as a conference but as ‘ideas worth spreading,’ building a big website around it. The conference is still the engine, but the website is the amplifier that takes the ideas to the world.”¹
The first six TED talks posted online are considered classics among fans who affectionately call themselves “TEDsters.” The speakers included Al Gore, Sir Ken Robinson, and Tony Robbins. Some of these speakers used traditional presentation slides; others did not. But they all delivered talks that were emotional, novel, and memorable. Today TED has become such an influential platform, famous actors and musicians make a beeline to a TED stage when they have ideas to share. A few days after accepting the Oscar for best picture, Argo director Ben Affleck appeared at TED in Long Beach to talk about his work in the Congo. Earlier in the week U2 singer Bono delivered a presentation on the success of antipoverty campaigns around the world. When celebrities want to be taken seriously, they hit the TED stage. Facebook COO Sheryl Sandberg wrote her bestseller Lean In after her TED presentation on the subject of women in the workplace went viral on TED.com. TED presentations change the way people see the world and are springboards to launch movements in the areas of art, design, business, education, health, science, technology, and global issues. Documentary filmmaker Daphne Zuniga attended the 2006 conference. She describes it as “a gathering where the world’s top entrepreneurs, designers, scientists and artists present astonishing new ideas in what can only be described as a Cirque Du Soleil for the mind.”² There’s no event like it, Zuniga says. “It’s four days of learning, passion, and inspiration … stimulating intellectually, but I never thought the ideas I heard would move my heart as well.” Oprah Winfrey once put it even more succinctly: “TED is where brilliant people go to hear other brilliant people share their ideas.”
THE PRESENTATION SECRETS OF STEVE JOBS
I’m in a unique position to analyze TED presentations. I wrote a book titled The Presentation Secrets of Steve Jobs, which went on to become an international bestseller. Famous CEOs are known to have adopted the principles revealed in the book, and hundreds of thousands of professionals around the world are using the method to transform their presentations. I was flattered by the attention, but I wanted to reassure readers that the techniques I explored in Presentation Secretswere not exclusive to Steve Jobs. The Apple cofounder and technology visionary just happened to be very good at putting them all together. The techniques were very “TED-like.”
In the book I make the point that Steve Jobs’s famous commencement speech at Stanford University in 2005 was a magnificent illustration of his ability to captivate an audience. Ironically, the commencement speech is one of the most popular videos on TED.com. While it’s not officially a TED talk, it contains the same elements as the best TED presentations and has been viewed more than 15 million times.
“Your time is limited, so don’t waste it living someone else’s life.³ Don’t be trapped by dogma—which is living with the results of other people’s thinking,” Jobs told the graduates. “Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become.” Jobs’s words spoke directly to the type of people who are moved by TED presentations. They’re seekers. They’re eager to learn. Discontent with the status quo, they are looking for inspiring and innovative ideas that move the world forward. With Steve Jobs, you learned the techniques from one master; in Talk Like TED you get them all.
DALE CARNEGIE FOR THE TWENTY-FIRST CENTURY
Talk Like TED digs far deeper into the science of communication than almost any book on the market today. It introduces you to men and women—scientists, authors, educators, environmentalists, and famous leaders—who prepare and deliver the talk of their lives. Every one of the more than 1,500 presentations available for free on the TED Web site can teach you something about public speaking.
When I first started thinking about writing a book on the public speaking secrets of TED talks, I thought of it as Dale Carnegie for the Twenty-first Century. Carnegie wrote the first mass market public-speaking and self-help book in 1915, The Art of Public Speaking. Carnegie’s intuition was impeccable. He recommended that speakers keep their talks short. He said stories were powerful ways of connecting emotionally with your audience. He suggested the use of rhetorical devices such as metaphors and analogies. Three-quarters of a century before PowerPoint was invented Carnegie was talking about using visual aids. He understood the importance of enthusiasm, practice, and strong delivery to move people. Everything Carnegie recommended in 1915 remains the foundation of effective communication to this day.
While Carnegie had the right idea, he didn’t have the tools available today. Scientists using fMRI (functional magnetic resonance imaging) can scan people’s brains to see exactly what areas are being activated when a subject performs a specific task, such as speaking or listening to someone else. This technology and other tools of modern science have led to an avalanche of studies in the area of communication. The secrets revealed in this book are supported by the latest science from the best minds on the planet, and they work. Is passion contagious? You’ll find out. Can telling stories actually “sync” your mind with that of the person listening to you? You’ll discover the answer. Why does an 18-minute presentation trump a 60-minute one? Why did video of Bill Gates releasing mosquitoes into an audience go viral? You’ll learn the answer to those questions, too.
Carnegie also lacked the most powerful tool that we can use to learn the art of public speaking: the Internet, which wouldn’t be commercialized until 40 years after Carnegie’s death. Today, thanks to the availability of broadband, people can watch videos on TED.com and see the world’s best minds deliver the presentations of their lives. Once you learn these nine secrets, read the interviews with popular TED speakers, and understand the science behind it all, you can turn to TED.com to see the presenters in action using the skills you’ve just read about.
WE’RE ALL IN SALES NOW
The most popular TED speakers give presentations that stand out in a sea of ideas. As Daniel Pink notes in To Sell Is Human, “Like it or not, we’re all in sales now.”⁴ If you’ve been invited to give a TED talk, this book is your bible. If you haven’t been invited to give a TED talk and have no intention of doing so, this book is still among the most valuable books you’ll ever read because it will teach you how to sell yourself and your ideas more persuasively than you’ve ever imagined. It will teach you how to incorporate the elements that all inspiring presentations share, and it will show you how to reimagine the way you see yourself as a leader and a communicator. Remember, if you can’t inspire anyone else with your ideas, it won’t matter how great those ideas are. Ideas are only as good as the actions that follow the communication of those ideas.
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TALK LIKE TED IS DIVIDED into three parts, each revealing three components of an inspiring presentation. The most engaging presentations are:
- EMOTIONAL—They touch my heart.
- NOVEL—They teach me something new.
- MEMORABLE—They present content in ways I’ll never forget.
EMOTIONAL
Great communicators reach your head and touch your heart. Most people who deliver a presentation forget the “heart” part. In chapter 1 you’ll learn how to unleash the master within by identifying what it is that you are truly passionate about. You will read about research—never published in the popular press—that explains why passion is the key to mastering a skill like public speaking. Chapter 2 teaches you how to master the art of storytelling and why stories help your listeners get emotionally attached to your topic. You’ll learn about new research that shows how stories actually “sync” your mind to those of your audience, allowing you to create far deeper and more-meaningful connections than you’ve ever experienced. In chapter 3 you will learn how TED presenters exhibit body language and verbal delivery that is genuine and natural, almost as if they are having a conversation instead of addressing a large audience. You’ll also meet speakers who spent 200 hours rehearsing a presentation and learn how they practiced. You will learn techniques to make your presence and delivery more comfortable and